The Darrell Gwynn Foundation is the leading advocate for Spinal Cord Injury Awareness Week. A state resolution was passed by the Florida Legislature officially designating a week in November for this campaign. The resolution charges DGF with educating young people on ways they can prevent spinal cord injuries.
With high school students comprising a key demographic for sustaining spinal cord injuries, DGF is committed to arming them with information on ways to prevent such injuries. Florida residents typically are very active, with year-round swimming, boating and other types of outdoor recreational activities in which young men and women participate. High school students typically are also new drivers. Because automobile accidents are the leading cause of spinal cord injuries, our prevention program promotes safe driving practices.
While our highest-priority audiences are teens and young adults, DGF provides safety and education tips to all ages. During The Week, DGF and the Florida Department of Health arrange for major TV and cable networks to air PSAs featuring NASCAR driver Tony Stewart that offer prevention and safety tips. We also host events at Homestead-Miami Speedway and Miami Project to Cure Paralysis, and implement a major publicity push that spotlights our education program outreach. As part of the campaign, we invite news reporters to attend our in-school presentations.